Aasra serves Pakistan’s leading corporations, schools, sports academies, and families with evidence-based mental health and wellbeing programmes — in English and Urdu, across Lahore, Karachi, and Islamabad.
Organizations that want practical change, stronger people performance, and a measurable impact.
Pakistanis need mental health support — WHO
of employees say stress hurts their job performance
School counsellors in most Pakistani private schools
ROI on every rupee invested in workplace wellbeing
“Physical safety and psychological safety are two sides of the same coin. You protect your people from falls and fires. It’s time to protect them from burnout, anxiety, and the pressures that never appear in an incident report.”
Aasra Wellbeing Consulting · Lahore, Pakistan
Pakistan’s corporate, educational, and sporting institutions are losing billions to stress-related absenteeism, burnout, dropout, and underperformance — with virtually no infrastructure to address it.
Multinationals' Pakistan operations lack the EAP programmes their global parent companies mandate. HR Directors are stuck with no credible local option.
Pakistan's O-Level and A-Level students face intense pressure with zero psychological infrastructure. Most elite schools have no trained counsellor on staff.
Pakistan's cricket academies and sports programmes invest heavily in physical training and zero in mental performance — the #1 differentiator at elite level.
Urban divorce rates are rising. Couples therapy barely exists as a concept in Pakistan. Pre-marital counselling is unheard of. Parenting support is absent.
Psychiatrists per 100,000 people — among the lowest in WHO Eastern Mediterranean Region
of employees globally say work-related mental health struggles directly hurt their job performance
of global workforce in 2025 cite stress as the single largest challenge to their mental health and wellbeing
of Pakistan's national health budget allocated to mental health — a gap corporations and schools must bridge from within
Aasra is the only Pakistani wellbeing partner that serves organisations, schools, athletes, and families under one roof — with shared clinical standards, a consistent brand, and deep local knowledge.
EAP programmes, wellbeing audits, and executive coaching for Pakistan’s leading organisations.
School counsellors, student resilience workshops, and university campus partnerships.
Mental performance coaching for cricket academies, school sports teams, and elite athletes.
Marriage counselling, pre-marital coaching, parent support, and the Qissa Café partnership.
Coming 2026 — self-serve wellbeing tools, e-learning, and remote sessions for diaspora.
We are not an international EAP reseller. We are a Pakistani team that understands Urdu, cultural dynamics, family structures, and the very real stigma around mental health here. That understanding is our edge.
At the same time, our frameworks align with WHO guidelines, ISO 45003, and the reporting standards required by global headquarters of multinationals operating in Pakistan.
Our psychologists and counsellors are Pakistani professionals who understand Urdu, Punjabi cultural dynamics, extended family pressures, and the specific stressors of Pakistani corporate and educational life.
Our frameworks align with WHO wellbeing guidelines and ISO 45003. We produce English-language reports formatted for global HQ submission. Several multinational parent companies have formally approved us as a compliant local EAP provider.
No individual names ever reach HR. No case details leave the counsellor. This is not just a policy — it is written into every engagement contract. Without genuine confidentiality, nobody in Pakistan will use the service.
Aasra is built by the OSALP International team — Pakistan's trusted HSE consultancy with 10+ years working with Unilever, PepsiCo, MOL, and Tetra Pak. We bring the same operational rigour to psychological safety that we bring to physical safety.
We are the only Pakistani wellbeing partner that serves corporates, schools, athletes, and families under one roof — with shared clinical standards and deep knowledge of how these populations' challenges intersect.
No lengthy procurement battles. No complex setup. Designed to be fast and immediately valuable for your HR team, principal, or coaching staff.
Free 45-minute call. We understand your organisation, its people, current challenges, and what success looks like for you. Zero commitment required.
Days 2–7
Weeks 2–4
Ongoing
“For the first time, our employees have somewhere to turn that isn’t their line manager. The confidential counselling has been quietly transformational for our team culture.”
Head of Human Resources
FMCG Multinational · Lahore
“Our HQ had been asking for a proper EAP for two years. Aasra gave us something credible, locally delivered, and at a cost that made sense for Pakistan scale. Done in three weeks.”
Country HR Director
Energy Sector · Islamabad
Principal
Private School · Lahore
Verticals serving Pakistan's wellbeing gaps
Organisations across Pakistan's top industries
Average ROI on workplace wellbeing investment — WHO
From first call to full programme launch
Confidentiality — contractually guaranteed in every engagement
Download these free tools to understand the data, make the case to leadership, and take your first step.
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+92 300 123 4567
Mon–Fri, 9:00am – 6:00pm PKT
hello@aasra.com.pk
Response within 1 business day — guaranteed
Free · 45 minutes · No commitment
We listen first. We pitch second. Promise.
Lahore · Karachi · Islamabad
On-site visits available nationwide
