- Vertical 05
Digital &
Self-Serve
Once our clinical foundation is established through the first four verticals, Aasra scales digitally — reaching millions of Pakistanis who can’t access or afford in-person services, and the diaspora communities in the UK, UAE, and Canada who want support in their own language.
Aasra Wellbeing App
Anonymous mood tracking, guided Urdu-language mental health exercises, and a confidential pathway to connect with a counsellor. Freemium model. Pakistan's first wellbeing app built for the local cultural context.
HR Mental Health First Aider Certification (Online)
A fully online, self-paced certification course for HR professionals and team managers in Pakistan. Accredited, CPD-recognised, delivered in English and Urdu. Subscription model for corporate HR teams.
Pakistan Workplace Wellbeing Benchmarking Platform
An annual industry-wide survey tool and benchmarking report — giving HR directors data on where their organisation sits against Pakistani industry norms. The defining data asset in Pakistani workplace mental health.
Diaspora Online Counselling (UK · UAE · Canada)
Online sessions for British Pakistanis, UAE-based Pakistanis, and the Canadian Pakistani community — in Urdu and English, with counsellors who understand the cultural context of the Pakistani diaspora experience.