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Real outcomes.
Real organisations.

Every case study is anonymised to protect client confidentiality — the same commitment we make to every person who uses our services. The results are real.
Featured Case Study

🏭 Corporate · FMCG · Lahore

From reactive HR to
proactive wellbeing

Organisation

Multinational FMCG Company

Size

~800 employees, Lahore

Duration

12 months, 2025

Service

Tier 1 + Tier 2 EAP

The Challenge

The Pakistan HR Director of a major FMCG multinational was under pressure from their European headquarters to implement a compliant Employee Assistance Programme. Two years of searching had produced no credible local option. Internal employee surveys were flagging rising stress and declining engagement scores. Three high-performers had resigned citing burnout in the previous 12 months. The HR team had no mental health expertise and no safe channel for employees to seek support.

What Aasra Did

We began with a Tier 1 Wellbeing Audit — a full risk assessment, an anonymous employee survey (342 responses), and a half-day manager awareness workshop. Within six weeks we delivered a bespoke wellbeing policy and an executive briefing to the leadership team. In month two we launched the Tier 2 EAP: a confidential WhatsApp helpline, six counselling sessions per employee per year, and monthly wellbeing webinars. All materials were available in Urdu and English.

31%

Reduction in stress-related absenteeism vs. prior year

74%

Of EAP users rated counselling access "very helpful" or "excellent"

+18pt

Employee engagement score improvement (annual survey)

"Our HQ had been asking for a proper EAP for two years. Aasra gave us something credible, locally delivered, and at a cost that made sense for Pakistan. The engagement score improvement alone justified the entire investment."

— HR Director · FMCG Multinational · Lahore (anonymised)

Wellbeing Audit

EAP Programme

Manager Training

Urdu Support

HQ Compliance Reporting

🏫 Education · School · Lahore

Breaking the silence on student mental health

The Challenge

A leading Lahore private school with 1,200 students had no counsellor, no mental health policy, and a teaching staff with zero training in identifying struggling students. Three students had been referred to hospital for acute anxiety in one academic term.

What Aasra Did

Deployed a part-time counsellor 3 days/week. Delivered teacher training (2 sessions). Ran student resilience workshops for O-Level cohort (6 sessions, 180 students). Introduced an anonymous “How are you?” termly survey.

180

Students completed resilience workshops

94%

Teachers felt better equipped to identify struggling students

0

Hospital referrals in subsequent term

Read full case study →

🏏 Sports · Cricket Academy · Lahore

Tournament performance improved under pressure

The Challenge

A Lahore cricket academy with 40 players aged 15–22 was experiencing a persistent pattern of underperformance in tournament conditions — strong in training, consistently falling short under match pressure. The head coach had no psychological support tools available.

What Aasra Did

8-week Mental Performance Programme for the full squad. Individual sessions with 6 highest-potential players. Pre-performance routine workshops. Team cohesion and communication sessions. Coach awareness training on supporting player mental health.

+32%

Win rate in tournament conditions vs. prior season

87%

Players rated mental training as "very beneficial" to performance

3

Players selected for regional Under-19 trials

Read full case study →

💑 Family · Couples Counselling · Lahore

Rebuilding communication after a difficult first year

The Challenge

A professional couple — both working full-time, married 18 months — sought support after communication had broken down almost entirely. Both were experiencing workplace stress that was spilling into the marriage. Neither had ever considered counselling before.

What Aasra Did

6-session couples counselling programme using Emotionally Focused Therapy (EFT). Individual session for each partner (1 each). Communication tools workshop. Follow-up check-in at 3 months.

6

Sessions to rebuild communication foundations

100%

Reported improved communication at 3-month follow-up

★★★★★

Five-star feedback rating from both partners

Read full case study →

Featured Case Study

🏭 Corporate · FMCG · Lahore

From reactive HR to
proactive wellbeing

Organisation

Multinational FMCG Company

Size

~800 employees, Lahore

Duration

12 months, 2025

Service

Tier 1 + Tier 2 EAP

The Challenge

The Pakistan HR Director of a major FMCG multinational was under pressure from their European headquarters to implement a compliant Employee Assistance Programme. Two years of searching had produced no credible local option. Internal employee surveys were flagging rising stress and declining engagement scores. Three high-performers had resigned citing burnout in the previous 12 months. The HR team had no mental health expertise and no safe channel for employees to seek support.

What Aasra Did

We began with a Tier 1 Wellbeing Audit — a full risk assessment, an anonymous employee survey (342 responses), and a half-day manager awareness workshop. Within six weeks we delivered a bespoke wellbeing policy and an executive briefing to the leadership team. In month two we launched the Tier 2 EAP: a confidential WhatsApp helpline, six counselling sessions per employee per year, and monthly wellbeing webinars. All materials were available in Urdu and English.

31%

Reduction in stress-related absenteeism vs. prior year

74%

Of EAP users rated counselling access "very helpful" or "excellent"

+18pt

Employee engagement score improvement (annual survey)

"Our HQ had been asking for a proper EAP for two years. Aasra gave us something credible, locally delivered, and at a cost that made sense for Pakistan. The engagement score improvement alone justified the entire investment."

— HR Director · FMCG Multinational · Lahore (anonymised)

Wellbeing Audit

EAP Programme

Manager Training

Urdu Support

HQ Compliance Reporting

Featured Case Study

🏫 Education · School · Lahore

Breaking the silence on student mental health

The Challenge

A leading Lahore private school with 1,200 students had no counsellor, no mental health policy, and a teaching staff with zero training in identifying struggling students. Three students had been referred to hospital for acute anxiety in one academic term.

What Aasra Did

Deployed a part-time counsellor 3 days/week. Delivered teacher training (2 sessions). Ran student resilience workshops for O-Level cohort (6 sessions, 180 students). Introduced an anonymous “How are you?” termly survey.

180

Students completed resilience workshops

94%

Teachers felt better equipped to identify struggling students

0

Hospital referrals in subsequent term

Read full case study →

Featured Case Study

🏏 Sports · Cricket Academy · Lahore

Tournament performance improved under pressure

The Challenge

A Lahore cricket academy with 40 players aged 15–22 was experiencing a persistent pattern of underperformance in tournament conditions — strong in training, consistently falling short under match pressure. The head coach had no psychological support tools available.

What Aasra Did

8-week Mental Performance Programme for the full squad. Individual sessions with 6 highest-potential players. Pre-performance routine workshops. Team cohesion and communication sessions. Coach awareness training on supporting player mental health.

+32%

Win rate in tournament conditions vs. prior season

87%

Players rated mental training as "very beneficial" to performance

3

Players selected for regional Under-19 trials

Read full case study →

Featured Case Study

💑 Family · Couples Counselling · Lahore

Rebuilding communication after a difficult first year

The Challenge

A professional couple — both working full-time, married 18 months — sought support after communication had broken down almost entirely. Both were experiencing workplace stress that was spilling into the marriage. Neither had ever considered counselling before.

What Aasra Did

6-session couples counselling programme using Emotionally Focused Therapy (EFT). Individual session for each partner (1 each). Communication tools workshop. Follow-up check-in at 3 months.

6

Sessions to rebuild communication foundations

100%

Reported improved communication at 3-month follow-up

★★★★★

Five-star feedback rating from both partners

Read full case study →

31%

Average reduction in absenteeism across corporate clients

89%

Client satisfaction rate across all programmes

+22pt

Average employee engagement score improvement

100%

Of school partners renewed for a second year

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